1. Personal Information We Gather When you use our services, we collect personal data such as your name, address, phone number, email, and payment details. Additionally, we log technical data about your interactions with our platform, such as your browser type and IP address. 2. Purpose Behind Data Use We process personal data to: Execute transactions and process payments Respond to customer inquiries and support requests Notify users of important updates or changes Offer relevant promotions and product suggestions Improve our website performance and user experience 3. Third-Party Involvement We collaborate with trusted third parties who help us operate efficiently. These may include payment processors, hosting providers, and customer support platforms. We ensure these partners uphold strict data privacy practices and use your data only for operational purposes. 4. Data Lifecycle We retain your data in line with applicable laws and the reason it was collected. After the retention period ends, your data is either securely deleted or anonymized. 5. Data Subject Rights Under applicable data protection laws, you may: Review your stored personal data Correct any inaccuracies Request data erasure Restrict or object to processing All requests will be processed promptly upon contacting us at hello@petalcupcakes.co.nz. 6. Safeguarding Personal Data We use encryption protocols, strong password protection, and regular access audits to secure data. Staff are trained on handling personal information responsibly and ethically. 7. Policy Amendments This privacy policy may evolve. We’ll update our site with any new version and notify users when applicable.